I’ve been going on and on about crowdfunding in my previous posts, so I thought I should just advice you that even though crowd funding is a super way to raise much needed capital needed for your start up, it will require some thought like knowing which type of crowdfunding will be suited to your project. Certainly if your company’s resources are stretched to the limit, crowdsourcing and play an important role with your content marketing for instance. It is important to research some projects similar to yours and look at the platforms they did well on. For instance we all know that Kickstarter is a popular crowdfunding sites, but you need to discover that there are drawbacks to using it such as their being no marketing help.
Crowdfunding opens up a new world of opportunity to startups, opening up chances for capital to flow into a startups. This has benefits all round as new companies mean new job opportunities. If you’re a start up in New Zealand, there are open-format websites which educate the public on the topic of crowdsourcing, offering plenty of crowdsourcing resources and guides. I’ll say it again – creative crowdsourcing is a very useful tool and because content marketing is about people increasingly sharing online, it is important, if not critical to maintain fresh content to maintain sharing of ideas