A New World of Opportunity with Crowdsourcing

I’ve been going on and on about crowdfunding in my previous posts, so I thought I should just advice you that even though crowd funding is a super way to raise much needed capital needed for your  start up, it will require some thought like knowing which type of crowdfunding will be suited to your project. Certainly if your company’s resources are stretched to the limit, crowdsourcing and play an important role with your content marketing for instance.  It is important to research some projects similar to yours and look at the platforms they did well on. For instance we all know that Kickstarter is a popular crowdfunding sites, but you need to discover that there are drawbacks to using it such as their being no marketing help.

crowdfunding can do woders

Crowdfunding opens up a new world of opportunity to startups, opening up chances for capital to flow into a startups. This has benefits all round as new companies mean new job opportunities. If you’re a start up in New Zealand, there are open-format websites which educate the public on the topic of crowdsourcing, offering plenty of crowdsourcing resources and guides. I’ll say it again – creative crowdsourcing is a very useful tool and because content marketing is about people increasingly sharing online, it is important, if not critical to maintain fresh content to maintain sharing of ideas


5 Crowdfunding Campaign successes


Crowdfunding is becoming popular choice as financial choice. Businesses around the world are following in the footsteps of others. In this post we will try to examine the concept and how it helped build companies which have been sold to social networking giants. Here are a few crowdfunding campaign success stories.

  • Ouya – Ideas poured in so did the dollars for this game console company. The open-source company raised an amazing $8.5 million in less than 30 days.
  • The Pebble E-Paper watch – The most successful of all the crowdfunding campaigns. Pebble offered a unique offering  a smart watch and were able to raise more than $10 million in 37 days. The campaign was also an education as Pebble failed to deliver its promise. They could deliver the product only after 10 months went by.
  • Oculus Rift – A crowdfunded company which offers a virtual reality headset for gamers. It was a raging success with great potential. Facebook saw the potential and acquired by Facebook. These famous buyers lend a helping hand to the crowdfunding concept.
  • 3Doodler– A 3D printing pen that allows lets you draw in three dimensions. The drawings are stable and solidify later to a real structure. The idea was so popular that break-even was reached in less than a year.
  • Scanadu Scout – The device developed monitored vital body signals like temperature, respiration and stress and delivered a report on your smart phone. In a few months major companies were part of the crowdfunding for this technology.

Crowdfunding as a concept has helped the ideas on a large-scale. With the concept coming in great ideas which would have been in hibernation came out in the open.Ferratum also supports few of the crowdfunding campaigns with their simple cash products.You can read about it all here.